Do you get too many JIRA emails about changes that you are not really interested in?
With Smartwatch for JIRA each user can decide for himself what changes are interesting. And keep a closer eye on some issues than others. And since we are different and have different roles in the organization we can watch different things. While a developer or tester might be more interested in descriptions and comments, a project manager is more interested in status changes and a product owner wants to know when it's ready.